When have you been delighted as a customer

When was the last time you were delighted by a product or service?

As more teams transform into networks of small self-managed and organized teams they need a vision both as a goal and to set boundaries. Jim Collins describes this as a "big, hairy, audacious goal”. John Kotter says that the goal should be "desirable, feasible, focused, flexible and communicable." I personally like Stephen Denning’s description in Radical Management:

compelling, realistic, unlikely to breed cynicism, morally worthwhile, inspiring

and closely related to what organization does

Most of all the vision should focus on the customer and not a product or something like we will be number 1 in the market. Remember Peter Drucker’s quote that “There is only one valid definition of business purpose: to create a customer. In today's Agile environment we use innovation to delight and build a network of customers.

When you use a product or service do you feel that they value you as a customer? Next time you feel delighted with a product or service look up their Mission and Vision. Would you send it to me?

Brad